ABOUT THE VALIRAM GROUP
OUR RETAIL BUSINESS
THE V FACTOR
OUR VISION

The Valiram Group was established in Kuala Lumpur, Malaysia in 1935, originally specialising in the textile trade. Today, the Valiram Group is Southeast Asia's leading luxury goods and specialist retailer with presence in Malaysia, Singapore, Indonesia, Australia and China, operating over 100 stores, representing in excess of 150 brands across various categories including fashion and accessories, timepieces and jewellery, leather goods, fragrance and cosmetics and confectionary.

Creating world-class retail environments offering compelling and luxurious shopping experiences which are unique, imaginative and unparalleled is the hallmark of the Group. Valiram continues to bring to the region iconic luxury brands and cutting-edge retail concepts in the domestic and travel-retail arena.

From its early beginnings as a textile and yarn importer, the transformation of the Valiram Group began to take shape in late 1996 when it opened its first retail store at the domestic terminal at Subang International Airport. This venture proved successful in garnering the commitment of many global luxury brands as the Group opened several new concessions at Kuala Lumpur International Airport (KLIA). With its proven track record, the Valiram Group continued its expansion and diversification into various business segments focusing on luxury & specialist retail stores in both travel-retail and downtown environments across Malaysia, Singapore, Indonesia and most recently China.

Renowned in the region as a leader in luxury, style, fashion and for its ability to launch brands successfully, is testament to the Valiram Group's brand building and marketing abilities. The Group is experienced in rolling out comprehensive and strategic marketing campaigns which include above the line and below the line initiatives.

The Group has also created a number of innovative retail concepts across its network including, "Luxury Fashion", "Swiss Watch Gallery", " The Flying Emporium", "Vie Beaute" and "Flow".

In its ongoing efforts to raise the bar in terms of retail offering, customer service that is second to none and a comprehensive merchandise selection, the Valiram Group is continuously looking at new, exciting and strategic business opportunities. Future plans for the Group include, reaching out to new markets in Asia Pacific to expand and strengthen its portfolio of brand offerings in both domestic and travel-retail arenas.

 
 
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