The Valiram Group was established in Kuala Lumpur, Malaysia in 1935, originally specialising in the textile trade. Today, the Valiram Group is Southeast Asia's leading luxury goods and specialist retailer with presence in Malaysia, Singapore, Indonesia, Australia and China, operating over 100 stores, representing in excess of 150 brands across various categories including fashion and accessories, timepieces and jewellery, leather goods, fragrance and cosmetics and confectionary.
Creating world-class retail environments offering compelling and luxurious shopping experiences which are unique, imaginative and unparalleled is the hallmark of the Group. Valiram continues to bring to the region iconic luxury brands and cutting-edge retail concepts in the domestic and travel-retail arena.
From its early beginnings as a textile and yarn importer, the transformation of the Valiram Group began to take shape in late 1996 when it opened its first retail store at the domestic terminal at Subang International Airport. This venture proved successful in garnering the commitment of many global luxury brands as the Group opened several new concessions at Kuala Lumpur International Airport (KLIA). With its proven track record, the Valiram Group continued its expansion and diversification into various business segments focusing on luxury & specialist retail stores in both travel-retail and downtown environments across Malaysia, Singapore, Indonesia and most recently China.
Renowned in the region as a leader in luxury, style, fashion and for its ability to launch brands successfully, is testament to the Valiram Group's brand building and marketing abilities. The Group is experienced in rolling out comprehensive and strategic marketing campaigns which include above the line and below the line initiatives.
The Group has also created a number of innovative retail concepts across its network including, "Luxury Fashion", "Swiss Watch Gallery", " The Flying Emporium", "Vie Beaute" and "Flow".
In its ongoing efforts to raise the bar in terms of retail offering, customer service that is second to none and a comprehensive merchandise selection, the Valiram Group is continuously looking at new, exciting and strategic business opportunities. Future plans for the Group include, reaching out to new markets in Asia Pacific to expand and strengthen its portfolio of brand offerings in both domestic and travel-retail arenas.
DOWNTOWN
MALAYSIA
CANALI • CHARLES & KEITH • COACH • FLOW • GIUSEPPE ZANOTTI • GODIVA • IWC SCHAFFHAUSEN • JIMMY CHOO • MICHAEL KORS • PEDRO • ROLEX • SHANGHAI TANG • SWISS WATCH GALLERY • TUMI • VERTU
SINGAPORE
CANALI • JIMMY CHOO • MICHAEL KORS • TUMI
INDONESIA
COACH
SYDNEY, AUSTRALIA
JIMMY CHOO
MELBOURNE, AUSTRALIA
JIMMY CHOO
MACAU, CHINA
VICTORIA'S SECRET
TRAVEL RETAIL
MALAYSIA - KUALA LUMPUR INTERNATIONAL AIRPORT
BVLGARI • CHARLES & KEITH • COACH • DUNHILL • GODIVA • HERMES • HUGO BOSS • MONT BLANC • SWISS WATCH GALLERY • THE FLYING EMPORIUM • TUMI • VICTORIA'S SECRET
MALAYSIA - LCCT INTERNATIONAL AIRPORT
SWISS WATCH GALLERY
SINGAPORE - CHANGI INTERNATIONAL AIRPORT
BALLY • BVLGARI • CARTIER • COACH • CHOPARD • DUNHILL • HUGO BOSS • LE SPORTSAC • MICHAEL KORS • SALVATORE FERRAGAMO • SHANGHAI TANG • SWAROVSKI • TUMI • VERSACE
SINGAPORE - RESORTS WORLD SENTOSA
BALLY • BVLGARI • CANALI • COACH • CHANEL WATCHES • CHOPARD • DAMIANI • DUNHILL • EYE SPY • FERRAGAMO • JIMMY CHOO • MONT BLANC • OMEGA • ROLEX • POLO RALPH LAUREN • SWAROVSKI • SWISS WATCH GALLERY • TAG HEUER • TUMI • VERSACE • VERTU • VICTORIA'S SECRET • VIE BEAUTE
AUSTRALIA - SYDNEY INTERNATIONAL AIRPORT
COACH • VICTORIA'S SECRET
AUSTRALIA - SYDNEY DOMESTIC AIRPORT
VICTORIA'S SECRET
AUSTRALIA - MELBOURNE INTERNATIONAL AIRPORT
VICTORIA'S SECRET
The company is managed by a team of dynamic professionals and experienced individuals who bring world class expertise to the Group. This adds significant strength to the company as it moves forward with its aggressive domestic and regional expansion plans.
The team leverages on its extraordinary collective wealth of experience, having served in large multinational companies in a multitude of worldwide markets in the international branded retail field.
The Group continues to identify, hire, retain and nurture the best talent to build on and support growth. The Group maintains its commitment to developing its people by empowering and challenging the team. With this comes accountability, in promoting an entrepreneurial work culture which is engaging, fun, and creative, providing the building blocks for a strong rapid-growth organisation.
To ensure succession planning, training & development are integral. Areas such as the "Management Trainee" Programme have been developed, to further enhance career advancement opportunities.
The Group also continues to strive to exceed customer expectations and continuously measures and monitors performance in order to elevate service levels. To this end, the Group conducts extensive external and internal mystery shopper surveys across all its businesses.
The Valiram Group currently employs over 1,100 people from diverse backgrounds and cultures and offers equal employment opportunities.
Core Values - "Living the organization values"
Service Culture - "Genuine service from our hearts"
Teamwork - "Working together to achieve our goals"
Result Driven - "Results that matters"
Integrity - "Truth and honesty in our work"
Development - "Continuous learning to improve"
Entrepreneurial Spirit - "Owning responsibility and accounting for actions"
Michael Kors Opening Malaysia 2011
Renowned in the region as a leader in luxury, style, fashion and for its ability to launch brands successfully, is testament to the Valiram Group's brand building and marketing abilities. The Group is experienced in rolling out comprehensive and strategic marketing campaigns which include above the line and below the line initiatives. Within these areas, implementation of marketing strategies include:
